Groovy Grub

Can-cheese Flag Logo for Nate's Cheeses

We enter the market area. Dappled sunlight is glinting through the trees around us. What shall we eat today? So many different choices at Nate's Cheeses. I look at the fondue stall. The pots of steaming cheese with crusty bread look so good. My cousin is at a different stall: she's picking out a five cheese personal pizza. Our dad's given us $10 each to spend and we're meeting at the long trestle tables in the middle when we have our food. It's busy here- but I see a waitress dressed in orange, clearing a space for us. We finish our food so quickly. Why do grown-ups eat sooo slowly? My dad sends us to the running track. We burn off those cheese calories in no time at all.

In our class this week, the kids came up with an eatery concept and used their layout to tell the story of a visit to their restaurant. Some of them designed logos and acted out advertisements to show off the theme and special features of their restaurant. Others invented menus and staff uniforms.

Visiting a restaurant-is a social sensory experience. When we walk in, we anticipate the yummy food, take in the decor, the ambience, the other customers. As restaurant designers, we are imagining a customer experience.

This is design in four dimensions with various touch points over time:

What happens when we walk in? What do we see? What is the layout and decor like?

Walk down the cobblestone path into the Paradise Cafe. At the doorway, we are greeted by two servers with giant bird wings. They guide us through the lush forest-like setting, past a swinging lemur and cawing parrots to our picnic table.

What is the setting for the restaurant and how will that affect our experience?

The Tropicolo Cafe is located in a beautiful Caribbean bay. Sitting on the outdoor seating platform (on stilts and flooring, made of local hard wood) we look out at a wonderful ocean view with banana palms and coconut fronds encircling our hut. We feel relaxed as the sun begins to set and the soft glow from tiki lamps surrounds us.

At the Restaurant on the Rails, we're on the move! We enjoy a "very fancy" meal whilst watching the scenery whizz by. Swivel chairs and large windows allow us to take in the view from the ultra-modern bullet train.

What food will be on offer and how does the look of the restaurant mesh with this?

The Buffet of Dessertness is "shaped like a doughnut without the hole in it"

How do we place our order?

As we take our seat at Into the Future motion sensors snap on an illuminated touch screen menu on your table top. Each of us punches in our automated order and robots bring the food to our tables.

At the Buffet of Dessertness we can sample the desserts using a scratch and sniff menu. Small tubes linked to tiny drink pouches, let us try out the drink selection too!

What will the restaurant workers do and what is their workplace like?

At the Pink Elephant Cafe delicious Indian food is served by baby elephants! Each elephant is wearing a dazzling pink and red uniform, with Indian embroidery, beading and tassels and shiny booties.  (Toronto Public Health are of course just fine with this).

The masked servers at the Ninja Restaurant are surprisingly polite with customers. 

Is this a good place to hangout with friends and family?

At the Paradise Cafe we can take in an animal show after our meal. Kids get to sit on the long comfy sofa up front.

A cow-fork jumps over the moon at Sueleh's All Day Meals.

Thanks to local restaurant  Sweet Lulu for providing us menu and logo samples to look at.